3 Tips to Hiring
a Bilingual Workforce
In Brazil

Multilingualism is becoming an increasingly essential skill in the workplace. After all, there are many advantages to having a multilingual team.

A multilingual team can communicate better with clients and customers, understand different cultures better, and identify new opportunities for business growth. Therefore, multilingualism is a valuable skill that should be nurtured in your organization. This blog post outlines tips for a multilingual recruitment workforce in Brazil.

Create Content in Multiple Languages
If you are looking to hire a multilingual workforce in Brazil, creating content in multiple languages may be the best way to go. A recent study by language experts at Babbel found that around 48 percent of Brazilians feel confident using more than one language. This means that if your company's website and marketing materials are only available in English, you could be missing out on a large pool of potential employees.

By translating your content into Portuguese and other languages, you can open your search to a wider range of candidates who may not have otherwise considered your company.

Target Universities and Recent Graduates
Brazil is a country with many cultural and linguistic riches. As such, it has become an increasingly popular destination for multinational companies looking to expand their operations into South America.

However, as the Brazilian economy has slowed in recent years, many of these companies are finding that they must look beyond Sao Paulo and Rio de Janeiro for qualified workers. This is where universities and recent graduates come in. By targeting these groups, companies can find workers who are bilingual and familiar with Brazilian culture and business practices.

Additionally, given Brazil's current economic climate, candidates from these groups are likely to be more affordable than major metropolitan areas. So if you want to tap into Brazil's vast labor market, targeting universities and recent graduates is a great place to start.

Language Testing
In order to capitalize on the lucrative global market, many businesses are expanding their workforce into new countries. Brazil is a particularly attractive destination due to its growing economy and large population of Portuguese speakers. However, finding qualified workers who are also bilingual can be a challenge. One way to overcome this obstacle is by focusing on language testing during the hiring process. This will ensure that you select skilled candidates in their given field who can communicate with your customers and coworkers in multiple languages.

By taking this step, you can optimize your business's potential in Brazil and strengthen relationships with Brazilian clients and partners.

Final Word
The benefits of multilingual recruitment and employees are clear. As the world becomes more globalized, there has never been a better time to communicate with people in their native language than now.

If you are searching for international employees in Brazil who speak English, we can help.
Our team has decades of experience helping companies find the right bilingual candidates to grow their workforce and build a more diverse culture that will boost productivity. Contact Vomaio today if you want access to our network of multilingual professionals from Brazil and all over the world.